THE BEST KIND OF VICE: LITTLE VICE OPENS IN LONG BEACH

March 25, 20190
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Call it a bar with excellent vegan-friendly Mexican food. Or call it a restaurant with a cool bar setup and an impressive natural-wine and craft-beer selection. According to owners Dakotah Challacombe and Jonathan Potalivo, either assessment of the Little Vice works just fine.

“A lot of amazing wine bars don’t have the same grasp on how the beer industry works, so it’s always unbalanced in our opinion,” says Challacombe. “This is where we feel unique, being a company that bridges this gap while also keeping an amazing food menu.” 

Childhood friends who grew up going to Baja Mexico, surfing and eating tacos, Challacombe and Potalivo are also co-partners of the American Dream at Pacific City in Huntington Beach. And while that restaurant is upscale classic American fare (or “kick-ass burgers and brew,” as the shop proclaims), this venture’s theme heads decidedly south.

You may have seen the vacant space located on Seventh Street and Coronado, with its large, window-lined patio and, most notably, decent-sized parking lot. Before Little Vice debuted in late July, Challacombe and Potalivo completely overhauled the interior, painting everything in a palette of coastal pastels. They crafted Mexican-tiled tables, a sizable concrete bar and Miami-vibe neon signs.

Check out the full write up here: https://ocweekly.com/the-best-kind-of-vice-little-vice-opens-in-long-beach/


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